image courtesy of treehugger.com
Recently I wrote a post speaking to clients about “small projects”. In the writing of that post I realized that it’s not just clients that need to be educated, but architects as well. I see, and have been part of, many conversations floating around various forums and other blogs about how the profession is being pushed out by contractors and engineers and “designers” (read: unlicensed architects) and how the built environment is suffering, blah blah blah. The reality is not that architects are being pushed out, but rather are pushing themselves out.
“But how can this be!?” you ask?
Simple. Many architects TURN DOWN work that is “too small”. And so clients who recognize the need for help in design and detailing are left to seek out anyone else willing and able to help them. Enter willing contractors and “designers” who will reinforce the client’s opinion that “you don’t need an architect” because they (the contractor/designer) can just “get it done”.
We, the architects, need to put off some of our pride and take chances on smaller projects for smaller clients if we are ever going to truly change the built environment and the quality of the work being built in it. And I know all the arguments:
“Architects can’t work for free.”
“It’s not worth the time and liability to take on such a small project for such a small fee that will just suck time out of my life.”
“The fee that a client would pay me would be better spent on improving the project itself.”
“-Insert your own random whiny argument here-“
And I say bollocks. These arguments are uttered in the same breath with complaints about contractors and engineers taking on the role of the architect in the very projects that actual architects are turning down. See the conundrum here? I believe behavioral psychologists call this a “self-fulfilling prophecy”. We are enabling and encouraging the very situations we are arguing against.
So, “architects can’t work for free”. This is true. But then we don’t have to charge a full fee for all projects either. Do we deserve to get paid for our time? Yes. Is our time worth the same amount on every project, say a kitchen remodel versus a master suite addition or a new residence? No. We can adjust and tailor our fee structures to accommodate these smaller projects to make them enticing to potential clients.
“It’s not worth the time and liability.” Again, bollocks. It’s worth our time because it is worth having an impact on a project that will improve someone’s life. That sounds very utopian and naive. But the truth is we all felt and thought that way not so long ago. The idealism of our youth while in college should not be lost or tossed aside for practice. The truth is liability is negligible (i.e. all those untrained, unlicensed “professionals” practicing architecture successfully). The time is always an issue whether the project is 100 square feet or 100,000 square feet. Work smarter, not harder.
“The fee that a client would pay me (the architect) would be better spent improving the project.” Bollocks. Bollocks and more Bollocks. The services of a architect on a project adds value whether it’s a bathroom renovations, garage addition or roof replacement, even if it’s just a consultation fee.
The bottom line is you don’t want to be bothered with some small fee from a small client for a small project. Instead you want the big fee from a big client for the big project. In the meantime potential clients are passing you by left and right. 10 small projects worth $10,000 each are much more valuable than 1 project worth $100,000. Think about it. And get back to work!