What are you more comfortable with — routine and planning, or laissez-faire spontaneity?
I don’t always adhere to the “letter of the law” when it comes to these daily prompt posts….and today is no different. 😉
As architects and design professionals it is easy to get comfortable, to stick with what you know, to take the road often traveled. By this I mean it’s easy to stick ourselves in a category and never venture beyond our self-imposed bounds. And in years past, this wasn’t necessarily a bad thing. If you got a few similar projects, you quickly became very good at a select market sector. And if you did good work for those clients, word spread and suddenly you’re the “strip mall guy” or the “urgent care guy” or the “hospital guy” or the “residential addition guy”, so on and so forth ad nauseum. But if history teaches us anything it is that a good thing can not last forever.
Businesses, any business, that do not position themselves to adapt and grow or change with the times will fail. It is no longer a matter of “if” but rather “when”. Architects, design professionals and architecture in general are no different. I even venture to state that Architects are not meant to be pigeon-holed into any specialty. We are Master Builders, and this is our calling. It is not our calling to be hospital designers, or home designers, or mini-mart designers. An Architect can do all of these things once the right team has been assembled. And that is the way it should be.
So, I challenge all my fellow architects and designers out there, stop pigeon-holing yourself. Get out of whatever comfort zone you’ve put yourself in, or been put in by others, and get out there. Design something different, design it well and more clients will come. Our specialty should be architecture. Period.
“…Design something different, design it well and more clients will come…”
Are you suggesting we design speculative projects for our portfolio and market them? This is a vicious circle that has haunted many-a-architect and it seems difficult to get off the ride.
No I mean get out of your comfort zone and seek out/go after projects not in your portfolio. Spec projects are not a good idea unless you’re trying to be architect/developer. Which isn’t a bad thing but still outside what I’m suggesting here.